Our Audience

Primary
Age: Mid 30’s to Mid 50’s
Sex: Male/female – Skew (55:45)
Income/social: AB. Mid to high income earners
Location: 90% in capital cities
Household technology use:
• 3 mobile phones
• 2 televisions
• 95% internet connection (85% broadband)
• 1 laptop
Internet: 10 hours plus, predominantly pre purchase behavior & research
Radio: Mix 106.5, 104.1 Today Fm, 2GB, 2UE
TV Genre: News & Documentaries, Sports & Health, Finance and Families, more defined Foxtel viewing

The Gadget Group speaks primarily to parents and decision makers of the household. This group relies heavily on research from a trusted provider to make informed purchasing decisions, and invests in quality products and technologies with good performance and value credentials.

Secondary
Age: Mid 20s to mid 30s
Sex: Male/female – Skew (50:50)
Income/social: Young, time-poor professionals Location: 90% in capital cities (70% in apartments)
Household technology use:
• 2 Mobile phones,
• 1 television (usually plasma/LCD over $4000)
• 95% internet connection (90% broadband)
• 1 laptop
• 1 Audio System (worth over $2000)
Internet: 20 hours plus, predominantly research and online purchasing
Radio: Nova969, Triple J, 104.1 Today FM
TV Genre: Sitcoms, Mini series, Music TV, Broad Foxtel Viewing

The secondary, yet equally important, target audience is known as ‘Double Income No Kids.’
These young professionals are on the forefront of technology and frequently buy on impulse. As a trusted source of technology and product information and advice for their peers, they also exercise influence beyond their numbers.